Media planning and buying

What is media planning?

Media planning is an integral part of any marketing strategy. Media planning starts with gathering facts about the product, the market for which the product is intended (target groups, current product position and opportunities) as well as the media that follow the target groups. One of the main tasks of media planning is to pay attention to media selection, advertising periods and media campaign costs.

Every successful marketing campaign starts with quality planning and buying of media space. Many years of experience in working with the media allows us to approach each campaign individually, taking into account all its specifics and circumstances. All our marketing services are oriented towards achieving the best possible business results of our clients.

tv i daljinski predstavljaju medijsko planiranje i zakup

Our media planning and buying team works on the complete process based on your requirements and wishes. From market research and advertising channels to the realisation of ads and campaigns. Currently, TV, radio, OOH and the Internet are mostly used as the 4 main media for marketing advertising. Each of the media has its place in the implementation of the campaign, and experienced agencies know exactly which medium to use for the best results of each campaign. If you are interested in buying media space and do not know where to start contact us.

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02 - Contact

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10000 Zagreb

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