Merchandising or sales promotion is all you do to promote and sell your products when there is a potential customer in your store. When we talk about merchandising, we are talking about products available for sale, usually in a retail environment. Because the sales process often begins with the eyes, selling goods usually involves presenting the product in a visually favorable light, in order to encourage purchases.
Stores that present products that customers often look for or are neatly arranged in a convenient location will find the same customers who regularly return for more products.
Visual merchandising is a part of merchandising and its task is to design and display goods in a retail environment with the aim of attracting customers and increasing sales. One way to achieve this is to create a flyer, a brochure that highlights the look, features, benefits and uses of the product in a visually convincing way. The key thing is that visual merchandising is not just about making products look good. It is about presenting them in a way that leads to a visible increase in income.